1. Who We Are
hi77 is an online gaming and sports betting platform serving players in the Philippines. References to "hi77", "we", "us", or "our" in this Privacy Policy refer to the operator of the hi77 platform at hi77.uk. If you have questions about this policy or how your data is handled, you can contact us at [email protected].
2. Information We Collect
When you use hi77, we collect different categories of information depending on how you interact with the platform. The main types of information we collect are:
2.1 Registration and Account Information
When you create an account, we collect your full name, date of birth, email address, mobile number, and the login credentials you set. This information is required to create and manage your account, verify your age and identity, and communicate with you about your account activity.
2.2 Identity Verification Documents
As part of the Know Your Customer (KYC) process required before withdrawal access is enabled, we collect copies of government-issued identification and, where applicable, proof of address. Acceptable Philippine government IDs include a passport, driver's licence, UMID, PhilSys National ID, or similar documents. These are used solely to verify your identity and comply with anti-money laundering obligations.
2.3 Financial and Transaction Data
We record details of all deposits, withdrawals, and betting activity on your account. This includes transaction amounts in Philippine Peso, the payment method used (such as GCash, Maya, or Philippine bank transfer), transaction timestamps, and account balance history. This information is necessary to process payments, resolve disputes, and meet financial recordkeeping requirements.
2.4 Device and Technical Data
When you access hi77 — whether through a browser or the mobile app — we automatically collect certain technical information. This includes your IP address, device type, operating system, browser type, and session activity logs. This data helps us maintain platform security, detect suspicious login attempts, and improve the overall experience for players.
2.5 Communications
If you contact hi77 support, we retain records of those communications including chat logs, emails, and any attachments you share. These records help us resolve your queries and improve the quality of our support.
3. How We Use Your Information
hi77 uses the information we collect for the following purposes:
| Purpose | Data Used |
|---|---|
| Account creation and management | Registration details, login credentials |
| Age and identity verification (KYC) | Date of birth, government ID documents |
| Processing deposits and withdrawals | Financial data, payment method details |
| Fraud detection and platform security | Device data, IP address, session logs |
| Responsible gaming monitoring | Betting activity, session duration |
| Customer support | Communications history, account data |
| Service updates and account notices | Email address, mobile number |
| Legal and compliance obligations | All applicable categories above |
We do not use your personal information to build profiles for sale to advertisers, and we do not use your data for purposes unrelated to the operation of the hi77 platform.
4. Marketing Communications
If you opt in to receive marketing communications during registration or at any point in your account settings, hi77 may send you promotional notifications about platform features, general bonus availability, or sports events relevant to your betting activity. These communications will be sent via email or in-app notification only.
You can withdraw your marketing consent at any time by updating your notification preferences in your account settings. Opting out of marketing will not affect your ability to receive essential account communications such as transaction confirmations, security alerts, or support responses.
5. Sharing Your Information
hi77 does not sell your personal data. We share information with third parties only where it is necessary to deliver the service or comply with legal obligations. The categories of third parties we work with include:
- Payment processors — GCash, Maya, and Philippine banking partners receive the transaction data necessary to process your deposits and withdrawals. These providers operate under their own privacy and security standards.
- Game content providers — third-party slot and live casino game providers may receive your player identifier and session data to operate their games within the hi77 platform. They do not receive your full identity information.
- Identity verification services — KYC document processing may involve a third-party verification partner. Any such partner is bound by confidentiality obligations and data protection requirements.
- Legal and regulatory authorities — hi77 will disclose information to law enforcement, regulators, or courts where required by applicable Philippine law or in connection with the prevention of financial crime.
6. Cookies and Tracking
hi77 uses cookies and similar tracking technologies to keep your session active, remember your preferences, and monitor platform performance. The types of cookies we use include:
- Essential cookies — required for the platform to function. These keep you logged in and maintain your session state. They cannot be disabled without affecting platform access.
- Analytics cookies — used to understand how players navigate the platform, which pages are visited most frequently, and where technical issues occur. This data is aggregated and not linked to individual identity.
- Security cookies — help detect and prevent fraudulent login attempts and account takeover activity.
You can manage cookie preferences through your browser settings. Note that disabling essential cookies may affect your ability to log in and use the platform normally.
7. Data Security
hi77 takes the security of your personal data seriously. The measures we have in place include:
- SSL/TLS encryption for all data in transit between your device and hi77 servers
- OTP two-factor authentication at login and for sensitive account actions
- Restricted internal access to personal data — only staff who need data to perform their role can access it
- Regular security reviews and monitoring of platform access logs
- Secure storage of KYC documents with access controls and audit trails
While we take every reasonable precaution, no online platform can guarantee absolute security. You also play a role in keeping your account safe — use a strong, unique password and never share your login credentials with anyone.
8. Data Retention
We retain your personal data for as long as your hi77 account is active. If you close your account, we will retain certain records — including identity documents, transaction history, and communications — for the period required by applicable financial and legal recordkeeping obligations. Once that retention period has passed, data that is no longer required is securely deleted or anonymised.
9. Your Rights
As a hi77 player, you have the following rights regarding your personal data:
- Right to access — you may request a copy of the personal data hi77 holds about you.
- Right to correction — if any of your personal information is inaccurate or out of date, you can request that it be corrected.
- Right to deletion — you may request deletion of your personal data, subject to our legal retention obligations. Requests for deletion will be assessed on a case-by-case basis.
- Right to withdraw marketing consent — you can opt out of marketing communications at any time without affecting your account access.
- Right to raise a concern — if you believe your data has been handled incorrectly, you may contact us directly or raise a concern with the relevant data protection authority under applicable Philippine law.
To exercise any of these rights, contact the hi77 support team at [email protected]. We will respond to requests within a reasonable timeframe.
10. Children and Minors
hi77 is strictly a 21+ platform. We do not knowingly collect personal data from individuals under the age of 21. If we become aware that a minor has registered an account, we will close the account and delete associated data as soon as reasonably practicable. If you believe a minor has accessed hi77, please contact us immediately at [email protected].
11. Changes to This Policy
hi77 may update this Privacy Policy from time to time to reflect changes in how we operate the platform, in applicable law, or in industry best practices. When changes are made, the updated policy will be published on this page with a revised effective date. Your continued use of hi77 after a policy update constitutes acceptance of the revised terms. We encourage you to check this page periodically.
12. Contact Us
If you have any questions about this Privacy Policy, want to exercise your data rights, or need to report a privacy concern, please contact the hi77 support team. We are available 24/7. You can reach us at [email protected] or through the live support channel within the platform. For responsible gaming concerns, visit our Responsible Gaming page.